262: “Social media is like sprinkles on top. It's nice to have, but it's not necessary. You would not fill an entire ice cream cone with only sprinkles unless you were high!”

In this raw, unfiltered episode, Chelsea unpacks the question on everyone's mind: What the F is going on with social media? She explores the political undercurrents shaping platforms like Meta and TikTok, examines algorithm shifts, questions the ethics of AI, and highlights why diversifying your content strategy is more important than ever.

**Snippets** from the episode:

• We cannot avoid the fact that social media is political. When you look at its founders, how they operate, their board members, where their money goes—you can easily see their values.

• I want to be known for creating “moving mountains-level” content, not just quick, funny videos. Social media is the sprinkles, but podcasts and newsletters? That’s the actual ice cream.

• It started to feel like a toxic relationship where Instagram brings you flowers after treating you like shit. These platforms don’t care about your mental health or your income—they care about keeping you addicted.

• AI-generated models look flawless, but is it ethical? A skincare brand using AI images isn’t the same as seeing a real person using the product. It’s like selling a dream that doesn’t exist.

• Platforms can disappear overnight. MySpace didn’t resurge. Vine didn’t come back. If you’re building your whole business on TikTok, what happens if it DOES get banned again?

This is for you if you’re an entrepreneur or creator navigating the chaos of social media. It’s a reminder that we control our digital footprint—and it’s time to invest in platforms we own, create content with purpose, and align our online presence with our core values.

Resources:

Substack

Slack & Discord

Patreon

WhatsApp

Ep. 242 The History of Instagram… Time to Delete It?

Ep. 244 - Selling Without Social Media

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