John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.

If you haven't seen Part 1 yet, watch it here:   

 • 🧐 What to Do if Your Google Ads Campa...  

PS: This episode is from a recent internal Solutions 8 training.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

5:42 Check all ad spend in all traffic sources

10:42 Considering the time lag with conversions and conversions (by conv. time)

15:46 John’s SOP when running YouTube ad sequence campaigns

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: / solutions_8

Instagram: / solutions_8

Facebook: / solutions8llc

LinkedIn: / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc