Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people.

Discover the hierarchy of testing:

- Audience targeting

- Creative content

- Ad copy

We'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to communicate this effectively to your clients.

Key takeaways include:

- How to prioritize your testing efforts for maximum impact

- The importance of radically different creatives in your tests

- Why ongoing testing is crucial for long-term success

- How to allocate your budget for optimal testing

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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