After the recent discussion about Outside, we realized that we had more to say - and more appropriately, a more constructive discussion about how we would look at the situation and handle it if it were up to us. It's a back-and-forth about open versus closed content ecosystems - as well as a callback to a favorite Galaxy Brain idea that we've been kicking around.

Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/

PinkBike: https://pinkbike.com

ReconMTB: https://reconmtb.com

Billy Oppenheimer Newsletter: https://billyoppenheimer.com/newsletter/

Smart Magic: https://www.smartmagic.com/

Barbarian Days (Book): https://amzn.to/43okhXr

Brand, Product, Content (BPC):

Not A Playbook (Book): https://www.fupe.wtf/projects/not-a-playbook

Brand New Story: https://brandnewstory.substack.com/p/31-writing-a-brands-story

Chianti Race Recap: https://www.youtube.com/watch?v=hUVO1JXPGnk

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