Good Content with Shannon McKinstrie

What You Really Need to Know About Writing Instagram Captions


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If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.

In this episode we’ll be covering:

  • The Instagram Creators account and "engagement bait"
  • The essentials of writing an Instagram caption
  • Captions vs on screen text
  • Different types of hooks and when to use them
  • Writing readable content that even skimmers won’t want to miss
  • Keeping your caption simple to maximize engagement
  • Important questions to ask yourself when writing a caption 


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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