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Things have changed right!!
Without sounding like a total boomer 'back in my day I had to post 3-4 times a day and blah blah blah....' the point is Instagram has changed so much in the past 6 months let alone the last 5 years!
So what should it look like now? What is the ideal amount of content (hint whatever you can manage but more is more 😬) that you should try and make sure you post/share/create?
I dive into all the detail in this episode and share what your stories, reels, feed, highlights and bio should include.
I try and break it down for physical retail stores and also online DTC ecommerce businesses also.
But really focused on product-based businesses here cos it should look quite different to service based instagram models.
Got some questions after listening ? Hit me up in the DM. And remember social media is not a marketing strategy but just one little slice of the pie that your marketing should focus on.
Want help with how the hell to market you product business? Join my Roadmap program for a deep dive into this and so much more.
You can also grab my 100+ ideas for more content here:
Support the show
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
4.4
77 ratings
Send us a text
Things have changed right!!
Without sounding like a total boomer 'back in my day I had to post 3-4 times a day and blah blah blah....' the point is Instagram has changed so much in the past 6 months let alone the last 5 years!
So what should it look like now? What is the ideal amount of content (hint whatever you can manage but more is more 😬) that you should try and make sure you post/share/create?
I dive into all the detail in this episode and share what your stories, reels, feed, highlights and bio should include.
I try and break it down for physical retail stores and also online DTC ecommerce businesses also.
But really focused on product-based businesses here cos it should look quite different to service based instagram models.
Got some questions after listening ? Hit me up in the DM. And remember social media is not a marketing strategy but just one little slice of the pie that your marketing should focus on.
Want help with how the hell to market you product business? Join my Roadmap program for a deep dive into this and so much more.
You can also grab my 100+ ideas for more content here:
Support the show
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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