What's better than a free trial?  Providing value.

Free knowledge won't get you long-term clients. Providing something of value will — and value isn't free.

Here's Chris Cooper on the difference between value and price, and why you're doing yourself a disservice by offering free trials.

Links:

AGuard
Beyond the Whiteboard
Gym Owners United

Timeline:

1:08 – Value vs. price.

6:14 – Value is better than free.

9:54 – Knowledge doesn’t create value. Action does.