If you’ve been overdelivering, overposting, and still undercharging… this is probably why.

In this video, I’m breaking down what I’d actually include in a $3k/month social media management package — and more importantly, what doesn’t need to be there.

Because premium pricing doesn’t come from doing more. It comes from how you position, structure, and run your business.

We’re covering:

✨ What a $3k/month SMM retainer realistically includes

✨ Why you don’t need daily posting or endless deliverables

✨ How to structure content (without burning out)

✨ What premium clients actually expect from you

✨ The 3 things that actually allowed me to increase my rates

If you’re serious about landing $3k–$5k clients consistently, I’m hosting a free training where I break down the full framework 👇

🎓 FREE TRAINING SERIES

From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:

https://www.ellenmackenzie.com/private-podcast

💕 Thank You to Rella for sponsoring this video

Use code ELLEN for 10% off your subscription:

👉 https://getrella.com/?via=ellen

xx

Ellen

🔗 //LINKS (ad affiliates) //

30% off the planning template I use with the code ELLENM30:

https://productivitymethod.com/ELLENM30

Template mentioned designed for SMMs by my student Christine:

https://www.instagram.com/maryfield.media/p/DVb1ysZlZGv/

Camera:

https://geni.us/iPjpAt

Lens:

https://geni.us/kNkJOx

Full list of tools & software I use:

https://www.ellenmackenzie.com/tools

🤯 //FREE TRAINING SERIES//

From Underpaid to In-Demand: A free 4-part private podcast for social media managers who want better clients & higher rates:

https://www.ellenmackenzie.com/private-podcast

💻 // WORK WITH ELLEN //

Join the Dishing up Digital School:

https://www.ellenmackenzie.com/Dishing-up-Digital-School

Join the high level mastermind:

https://www.ellenmackenzie.com/the-lfg-mastermind

SMM template bundle:

https://www.ellenmackenzie.com/offers/DwKaVUZd

Buy Ellen’s book:

https://www.amazon.com.au/dp/0473664798

📲 // SOCIAL MEDIA //

Instagram:

https://www.instagram.com/ellenmackenziee

👩‍💻 Ellen’s business:

https://www.ellenmackenzie.com/

📧 Sponsorship enquiries:

[email protected]