Seller Sessions Amazon FBA and Private Label

What's New In Amazon's AMC


Listen Later

AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior.

It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched related terms but didn't convert or added to wishlist. Look at gateway products that lead to further purchases and maximize exposure. See which products have the highest overlap/cross-sell.

Appoint someone in your team or agency to become the AMC expert through certifications and training.

Queries take practice but it's accessible. Get AMC set up ASAP to start gathering historical data, even if you don't use it right away. The instance backfills 13 months of data. New-to-brand data is only available in AMC for sponsored product ads. See which keywords drive incremental sales.

Other Notes:
  • Brent recommends getting started with AMC if you spend $10k+ per month on Amazon sponsored ads. It's free to use.
  • Some of Brent's favorite uses are analyzing customer journey, frequency of ad exposure, gateway products, and CLTV.
  • Brent offers Amazon PPC services through his agency Pathfinder. Reach out to him at brant.bike or amcpathfinder.com.
Podcast Details:
  • Show: Seller Sessions
  • Episode: AMC 1 Year Later - Tips and Strategies for 2022
  • Host: Danny McMillan
  • Guest: Brent Zahradnik, Amazon PPC Expert
...more
View all episodesView all episodes
Download on the App Store

Seller Sessions Amazon FBA and Private LabelBy Danny McMillan

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

62 ratings


More shows like Seller Sessions Amazon FBA and Private Label

View all
Capitalism.com with Ryan Daniel Moran by Capitalism.com

Capitalism.com with Ryan Daniel Moran

729 Listeners

Shopify Masters by Shopify

Shopify Masters

372 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,793 Listeners

The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

The Ecomcrew Ecommerce Podcast

298 Listeners

AM/PM Podcast by Kevin King

AM/PM Podcast

211 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,332 Listeners

The PPC Den: Amazon PPC Advertising Mastery by The PPC Den

The PPC Den: Amazon PPC Advertising Mastery

100 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

524 Listeners

The Full-Time FBA Show - Amazon Reseller Strategies & Stories by Stephen & Rebecca Smotherman

The Full-Time FBA Show - Amazon Reseller Strategies & Stories

232 Listeners

The Smartest Amazon Seller by SmartScout

The Smartest Amazon Seller

146 Listeners

My First Million by Hubspot Media

My First Million

2,618 Listeners

My Amazon Guy by Steven Pope

My Amazon Guy

37 Listeners

Ecomm Breakthrough by Josh Hadley

Ecomm Breakthrough

77 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

The Marketing Misfits by The Marketing Misfits

The Marketing Misfits

2 Listeners