In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.

=================================================

Best Moments:

(00:34) So basically you should only be posting carousels

(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher

(02:05) Summer oriented subject lines... have a 22% higher average email open rate

(03:15) Your summer starts with this email or hot summer, hotter discounts

(03:40) This tool doesn't take summer Fridays

(04:19) LinkedIn is facing job cuts

(05:12) Do you not then use LinkedIn to find your next job?

(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000

(06:27) They could be a total of 35% of Nike's sales

(06:58) Liberty Mutual's TV spot, the Limu Emu

(07:22) They spent... $2,700,000 on that ad this week

(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets

(08:00) Tom Cruise can like jump out of planes

(08:28) I do not like these live action versions of cartoons

(08:58) This is the sixth film in the Karate Kid whatever

(09:39) Sorry, Blake Lively

(10:00) She needs to hide. If she just hid for a few months...

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

June 24th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma