Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shopping's evolution to analyzing its strategic implications for ad spend and conversion optimization, Ralph and Lauren explain why understanding Meta’s AI is now mission-critical. If you're managing Meta ads in 2025, this episode is your wake-up call.

Chapters:

• 00:00:00 – Dive Into the Chaos: Welcome to the Professional Traffic Podcast
• 00:01:33 – The Truth About Meta’s Advantage+ and the Stealthy Andromeda Rollout
• 00:03:17 – Hot Takes: Our Raw Reactions to Meta’s Automated Future
• 00:05:28 – Meta’s $65 Billion Bet on AI—What It Really Means for Advertisers
• 00:07:42 – Tariffs, Tension & Traffic: Why It’s Time to Diversify Beyond Meta
• 00:11:41 – Beyond the Big Two: Alternative Ad Networks You Shouldn’t Ignore
• 00:17:30 – Snapchat Isn’t Dead: Surprising Wins and What the Data Shows
• 00:19:23 – TikTok’s Rise and the Platforms Quietly Dominating the Feed
• 00:21:00 – Dollars and Downloads: The Platforms Driving Real Economic Growth
• 00:21:09 – Threads is Blowing Up—Here’s What That Means for Marketers
• 00:22:03 – Personalized Ads That Don’t Suck: Cracking the Relevance Code
• 00:23:06 – Wait, Did We Just Say PornHub? The Untapped Traffic Opportunity
• 00:24:15 – Can Threads Deliver Ad Results? Here’s the Smart Way to Find Out
• 00:25:25 – TikTok’s Secret Superpower: B2B Lead Gen Done Right
• 00:30:02 – Lead Quality Over Quantity: How to Actually Score Buyers
• 00:31:07 – Mic Drop: Final Thoughts, Must-Know Takeaways, and Show Notes

LINKS AND RESOURCES:

• Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
• Meta to spend $65B on AI in 2025, Zuckerberg says
• Episode 693: How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!
• Episode 691: The MAJOR Meta Advantage+ Changes You Must Know
• Episode 660: 3 Astonishing New Features on TikTok You Didn’t Know About…Until Now
• Episode 629: (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business
• Episode 627: How to Use TikTok Ads The Right Way to Grow Your Business
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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