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To close out Smart Girl Summer, I’m bringing you a powerhouse conversation that’ll change how you show up online. I’m sitting down with my brilliant coaching client and social media strategist extraordinaire, Abby Kuykendall, to spill the tea on what’s actually working—and what’s quietly crashing and burning.

Abby’s been deep in the trenches, testing strategies, experimenting with content, and navigating platforms like a pro. She’s here to give us the real scoop: what’s converting, what’s worth your time, and what you can finally stop stressing over.

So if social media has felt like a confusing mess lately, this episode is your permission slip to breathe, reset, and even rekindle your love for a platform you thought was dead to you. Clarity, confidence, and a whole lot of wisdom—this one’s a must-listen.

Timestamps:

(0:57) - How Abby’s Social Media Journey Sparked a Business Breakthrough

(03:16) - What’s Actually Working on Social Media Right Now

(09:13) - Platform Breakdown: What You Need to Know Before You Post

(11:37) - Why Abby’s Doubling Down on Pinterest and Facebook (and Seeing Results)

(17:10) - Abby’s Process for Writing Her Book

WATCH ALLI  ON YOUTUBE

Links to great things we discussed: 

Don’t forget to sign up for one of Alli’s FREE COACHING Calls - https://alliworthington.com/freecoaching 

I hope you loved this episode! 🎉Don’t forget to hit that subscribe button on Apple Podcasts and Spotify so you never miss a thing. And guess what? We're on YouTube! If you're loving the content, show us some love by leaving a review and giving us some stars—it means the world to me! Take care, and stay fabulous! 

xo,

Alli