When Ryan Reynolds and Rob McElhenney bought Wrexham AFC, the eyes of the world turned to a small Welsh community. For Steven Hesketh—CEO of Savvy Hotel Group, founder of The Hospitality Hero, and co-owner of Devafest—it was the beginning of something bigger. In this episode, Steven shares how local hospitality operators came together, why collaboration beat competition, and the creative ways they turned global attention into regional growth. Listeners will take away practical lessons on placemaking, building local relationships, and using hospitality as a force for community pride and transformation.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands