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Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”?

Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand.

Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for you.

I’ll walk you through:

• The sneaky signs you’ve outgrown your brand (it’s not just a vibe—there’s strategy behind it)
• How small visual and voice tweaks can skyrocket your confidence and conversions
• The 4-step mini-brand audit to reconnect with your identity
• Why you don’t need a total rebrand to evolve - just a smart, soulful recalibration
• The journal prompt I use with clients to align their brand with their next-level business

This episode is part pep talk, part strategy, and 100% permission slip to grow.

🎧 Grab your notebook, your coffee (or in my case, your tea), and tune in. Let’s realign that brand energy and make sure it’s working for you, not against you.

👇 DM me @thelotco and tell me what brand shift you’re making this month!

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.