When Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper.

Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up.

It's a story you just gotta hear to believe. Tune in for a master class on raising rates.

Links:

CrossFit Uvær
Book a free call with a Certified Two-Brain Mentor!
Driven Nutrition
Drink O2
Gym Owners United

Timeline:

1:18 – How CrossFit Uvær’s rate increase made the news.

2:05 – Putting prices into perspective (spoiler alert: They were dirt cheap).

6:21 – Deciding what the new rates should be.

8:18 – Best-laid plans, razed by the COVID-19 pandemic.

13:42 – Pulling the plug.

15:59 – Member reactions and getting called by a reporter.

19:09 – How the press actually helped CrossFit Uvær’s case.

24:35 – The surge of new potential clients.

28:31 – What to do if you’re scared to raise your rates.