Eric Thompson interviews Alexis Pinter of Albuquerque, New Mexico, who shares the relationship-building strategies that helped her achieve her entire 2026 income goal by mid-June. After 12 years in real estate and two and a half years of coaching with Tracy Peterson-Nienaber, Alexis has built a business centered on authentic live flow, creative client events, and meaningful personal touches.

Her signature strategy is a quarterly book swap, where clients, friends, family, and community members gather around a shared love of reading. The event naturally attracts like-minded people, creates new relationships, and reinforces her role as a connector rather than a salesperson. She complements this with an automated post-closing campaign of postcards and emails, along with highly personal outreach when clients experience meaningful life events such as a new baby, a lost pet, or becoming a U.S. citizen.

Throughout the conversation, Alexis emphasizes that the best marketing comes from genuine care. By staying intentional, authentic, and consistent, she has created a business that generates referrals, deepens relationships, and attracts people who naturally fit her personality and values.

Key Takeaways

• Build client events around your authentic interests rather than forcing traditional appreciation parties.
• A creative community event can generate both stronger relationships and new sphere connections.
• Combine automated post-closing systems with meaningful personal outreach for maximum impact.
• Small, genuine gestures during life's important moments create lasting relationships.
• Coaching helps identify your natural strengths and build a business around them.
• Consistency with simple relationship-building actions creates long-term momentum.

Memorable Quotes

• "Where books find new homes."
• "What is an event you would like to attend?"
• "Some of the most meaningful touches aren't automated."
• "I'm a real person. I'm not just a salesperson."
• "Don't underestimate the small things."

Links:

• Website: https://ninjaselling.com/ninja-podcast/
• Email: [email protected]
• Phone: 1-800-254-1650
• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast
• Facebook: http://www.facebook.com/NinjaSelling
• Instagram: https://www.instagram.com/ninjasellingofficial/
• LinkedIn: https://www.linkedin.com/company/ninjaselling
• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
• Alexis Pinter: https://www.instagram.com/alexispinter/?hl=en