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Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how listening to your audience, keeping an eye on news updates and industry changes, and using tools like Google Alerts help you stay ahead and create content that keeps your audience engaged.
This means leveraging places like Reddit, YouTube, and TikTok comments, as well as tapping into magazines, books, and even TV segments, which is perfect for you if scrolling social media gets overwhelming. We’ll look at real examples so you know exactly how to apply this to your own content with viral hook strategies and repurposing winning content structures from other niches. I’m sharing plenty of actionable tactics you can implement right away on Instagram, TikTok, LinkedIn, Facebook, or whatever platform you choose, and don’t forget your homework this week!
In this episode we’ll be covering:
Your homework this week: Find something that is brand new happening and turn it into content.
Make sure you’ve joined the Hook Hotline! You’ll find my broadcast channel in my Instagram bio.
Featured content in this episode:
Recommended episodes:
Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!
By Shannon McKinstrie4.9
146146 ratings
Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how listening to your audience, keeping an eye on news updates and industry changes, and using tools like Google Alerts help you stay ahead and create content that keeps your audience engaged.
This means leveraging places like Reddit, YouTube, and TikTok comments, as well as tapping into magazines, books, and even TV segments, which is perfect for you if scrolling social media gets overwhelming. We’ll look at real examples so you know exactly how to apply this to your own content with viral hook strategies and repurposing winning content structures from other niches. I’m sharing plenty of actionable tactics you can implement right away on Instagram, TikTok, LinkedIn, Facebook, or whatever platform you choose, and don’t forget your homework this week!
In this episode we’ll be covering:
Your homework this week: Find something that is brand new happening and turn it into content.
Make sure you’ve joined the Hook Hotline! You’ll find my broadcast channel in my Instagram bio.
Featured content in this episode:
Recommended episodes:
Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!

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