I see this so often with clients and all over LinkedIn: you're highly qualified and have years of experience but more of the right people need to know you and what you bring to the table. 

In this episode, I interview Jason Frazell, a dynamic executive leadership coach for high-impact individuals and teams in tech. 

Jason shares his corporate experience and why he should have built his brand years ago. He details his work with high-level executives and leadership teams and gives some excellent branding advice on how and why we should create a strong professional presence both in and out of our company roles.

Key Highlights

[01:15] About Jason
[02:44] Why a personal brand is important for corporate professionals and leaders
[05:54] Why corporate professionals don't build their personal brands
[09:49] Pushbacks from CEOs and top-ranked professionals
[13:24] Tactical things to build your personal brand
[22:06] Jason’s professional and personal mantra for building a personal brand
[26:43] How to connect with Jason

Notable Quotes

●   It doesn’t have to be original. Just make your uniqueness inside of it.
●   Start somewhere and be clear about how you want to make money.
●   Any entrepreneur will tell you there are times when it’s not enjoyable. And the thing that keeps you going is that vision.
●   You are good where you are at. It’s a process. You’re going to be fine. Get the support and help you need.

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn