Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally.    If you want to join the Second Nature Slack Channel (it's free), hit up this link here to get access.   Links: The North Face's Innovative Offtrail Sneaker Features Kevlar Reinforcements, Speed-Lacing and a Hefty Tread   Lululemon Pulls Breezethrough Leggings Line, Stock Price Targets Cut | SGB Media Online   Foot Locker and JD Sports Are Taking Divergent Approaches to Growth. Which Is Working Better?   How Footwear Is Driving Dick’s Sporting Goods’ Push into Lifestyle   BPC: Steve: Americas Cup Aaron: DJI NEO Drone    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia