Creatives Rule the World

Why ChatGPT Is Repelling Your Dream Clients—and What to Do Instead


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If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content that moves people from casual browsers to loyal customers, plus give you an inside look at the AI tool I built specifically for luxury and product brands.

In this episode, you'll learn:

  • [5:01] Why generic AI content gets low engagement and how to spot when someone's using basic ChatGPT prompts
  • [9:48] The difference between surface-level messaging and identity-shifting content that actually converts
  • [15:50] How to identify your dream client's real emotional drivers (it goes way deeper than "wanting to feel confident")
  • [17:52] My personal heirloom redesign story and how to create narrative-driven marketing
  • [23:17] What makes Desire AI different: Personal database vs. generic GPT tools


Here are the resources mentioned in the show:

  • Watch the full Desire AI demo and get early access


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
  2. Select “Ratings and Reviews” and “Write a Review”
  3. Share your favorite insights and inspirations

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xo, Tracy Matthews


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Creatives Rule the WorldBy Tracy Matthews

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