Catherine Licari is proof that creatives can absolutely master money. From working at W Magazine to getting her MBA at Columbia, she's now helping thousands of creative entrepreneurs through Cash Flow for Creatives and her bestselling Small Business Planner. In this conversation, we tackle why creatives are conditioned to fear finances, the real truth about business funding, and how to make financial planning beautiful and accessible.

In this episode, you’ll learn;

• [03:45] How Catherine went from fashion magazines to finance mastery
• [12:30] Why retail businesses are tougher than most people realize
• [18:20] The inventory mistake that can kill your business overnight
• [25:15] Why creative people were conditioned to fear money
• [31:40] The three types of business funding (and which one you actually need)
• [39:25] How to build relationships with small business bankers
• [45:50] The psychology behind pricing your products right
• [52:20] Why beautiful financial tools actually work better

Here are the resources mentioned in the show:

• The Small Business Planner
• Follow @catherinepdv on Instagram
• Follow @small.business.planner on Instagram

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