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00:00 Why do all ASINs start with "B0" (ISBNs sucked, that’s why)
00:04 Did you know that Amazon started out as a bookseller?
00:21 Amazon put "B0" as the starting alpha numeric in front of every single product in its catalog. 
00:27 The ASIN was born
00:34 The ISBNs were extremely problematic
00:53  Amazon was officially launched on July 16, 1995
01:06 ISBN stands for International Standard Book Number
01:27 Amazon made a marketplace where everybody sold on the same page for the same item
01:37 Listing on eBay is like an auction house more of a marketplace
02:15 Amazon has an entire catalog and created an alpha numeric ASIN
02:21 They couldn’t do both lower and uppercase so they started with all caps "B0"
02:53 ASIN started with a Base 36 number, that’s the alphabet plus 10 numeric digits
03:10 Some old listings still use ISBN inside seller central, especially with food categories
03:28 ASIN is different from FNSKU which starts from XO
03:35 ASIN is to identify it to the consumer on one page which could have multiple FNSKU
00:00 Each individual FNSKU has its unique SKU
03:53 SKU is what you labeled your own product or model number
03:57 FNSKU is the bin location of your product at the FBA
04:27 Tip – Never use lower case in any data set especially as it relates to SKUs
04:33 Use all CAPS to avoid a headache


#asin 
 #isbn 

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