The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing your small business and exercising the greatest control over your communications.

Now, I’m not saying you shouldn’t use Facebook or any of the others — they’re still powerful tools, of course. And I’m not getting into the controversies around any of it.

But I want to refocus your attention on email newsletters to grow your business. I’ll create a new episode about it shortly, but this week I want to revisit an episode from two or three years ago. It covers a lot of the reasons why you shouldn’t rely on Facebook, Instagram, TikTok or anyone else to be your primary communications channel with prospects and members. Look for that upcoming episode soon. Now, enjoy this encore edition.

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