Did you know every company is already doing service design without even know it? Mauricio Manhaes talks about that in this episode. We also discuss how to asses and evaluate Service Designers and why Service-Dominant Logic has the potential to leap Service Design 10 years ahead.

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EPISODE GUIDE

1:45 - First encounter with Service Design.

3:25 - Who are Service Designers?

9:52 - Why Service Design from an economic business cycle perspective?

18:12 - How can we define Service Design (from the Service-Dominant logic perspective)?

27:19 - Big question: How to get this message across?

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RELATED LINKS

Human-Centered is Dead: moving to a Non-Centered era?

https://goo.gl/SttSMl

Understanding Service Design through the Economic Business Cycle

https://goo.gl/4jcN6r

From beginning to end: everything is service!

https://goo.gl/YMcP8l

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MORE EPISODES

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OFFICIAL YOUTUBE CHANNEL

Every episode of the Service Design Show is also available as via the official YouTube channel ➜ youtube.com/servicedesignshow