In September, Pep Leppers got 40 leads. All of them booked appointments, 39 showed up and 28 of them bought something.

You could call it a lucky month, but he's maintained those numbers—a set rate of 30-40, a 95 percent show rate and a 70-80 percent close rate—ever since.

Learn how he does it and how you can improve your gym's set, show and close rates in this episode.

Links:

All Round CrossFit
Arbox
AGuard
Free Tools

Timeline:

1:37 – The history of Pep’s metrics.

2:52 – Where do his leads come from?

3:14 – Pep’s approach to affinity marketing.

7:30 – How Pep customizes Facebook marketing for success.

12:14 – The importance of consistency between your ads and your website.

14:58 – A glimpse at Pep’s approach to lead nurture.

21:07 – How Pep prevents no-shows before they happen.

26:19 – The one-hour intro session: Why it’s worth it.

31:25 – The best of both worlds: the No-Sweat Intro and the Sweat Intro.

42:03 – How Pep’s numbers have changed since September.

43:53 – Two simple steps struggling gym owners can take today to improve set, show and close rates.