Dina Belon, President of Staypineapple, returns for a conversation with our guest experience correspondent, Danica Smith, to share the non-negotiable at the core of her leadership philosophy: caring deeply — or, as she puts it, "giving a ****." In this candid conversation, Dina explains how purpose-driven leadership connects personal values with guest experience, culture, and sustainability. She reflects on aligning her career with her ethos, creating spaces that enable meaningful memories, and why leaders must believe before asking their teams to. Hospitality leaders will find practical inspiration in this simple but powerful approach to leading with conviction and clarity.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands