In this episode, we are joined by Dave Hoyland, owner of ‘The Fitness Formula’ in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable him to scale and support his family financially. He discusses the importance of internal marketing on customer retention, alongside the support of Fitness Marketing Agency and Fitness Business Profits in optimising operations and marketing. Dave teaches invaluable lessons and actionable insights for fellow gym owners striving to scale their businesses effectively. 

Key Highlights:

• How smart rebranding can increase lead generation and client interest.

• How Dave has fine tuned his team of five, including a dedicated sales specialist, to keep his business growing.

• How to achieve 97% client retention rates.

• How to build local partnerships with other companies to grow your membership base.

• Find out how Dave made 3k in his business whilst on holiday.

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?comet_source=davehoypodcast 

Connect with Fitness Marketing Agency on Instagram

fitnessmarketingagency

Connect with The Fitness Formula on Instagram

the_fitness_formula_studio

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.

Click the link to find out more.

https://www.harbiz.io/en?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST. 

This episode is also sponsored by Fitness Business Profits, learn to stabilise, systemise and scale your fitness business in 90 days or less! Maximise profits, impact more lives and unlock true freedom.

Click the link to find out more.

https://myfitnessbusinessprofits.com/.