Growth stalls when gyms rely only on word of mouth. The real question is—how long can a gym survive without consistent new leads?

Welcome to Gym Marketing Made Simple—the podcast that helps boutique fitness gyms attract clients and grow with straightforward marketing strategies that actually work.

Episode Highlights

Blake and Tommy Allen from Lasso expose the myths around organic-only growth and break down why paid marketing is essential for gyms looking to scale beyond 100–150 members. Backed by data from Two Brain and Push Press, they reveal why the most profitable gyms invest in ads and why ignoring churn rates keeps gyms stuck.

Key Insights

• Mentor companies often discourage paid ads, but data shows top-performing gyms use them.

• Churn rates of 3–5% make organic-only growth unsustainable.

• Paid marketing isn’t optional, it’s the key to breaking past the 150-member ceiling.

• Franchises like Orange Theory and F45 prove paid ads work by investing heavily in them.

• Data-driven decisions outperform generic advice every time.

Episode Chapters

00:00 Intro

00:05 Mentor Companies and Paid Ads

01:55 Challenges Faced by Gym Owners

07:25 Data-Driven Insights on Gym Growth

11:47 The Role of Franchises in Marketing

34:00 The Impact of Marketing Funnel Stages

34:12 The Importance of Data and Evidence

34:27 The Evolution of Fitness Marketing

34:43 The Role of Mentor Companies in Gym Growth

35:26 The Importance of Staying Informed

Call to Action

If you’ve felt stuck at the same membership numbers, this episode is a reminder that growth requires more than referrals and organic reach. Share this episode with another gym owner and start the conversation about paid marketing that actually drives results.

Supporting Information

👉 Book a free strategy call: https://www.lassoframework.com/

Thanks for tuning in to Gym Marketing Made Simple. Stay sharp, stay informed, and remember—growth comes to gyms that adapt. See you in the next episode.