The Clinic Boss Show

Why Job Ads are Dead with Josh Funk

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In this new episode, Rick sits down with Josh Funk to talk about all things recruitment, the lack of multi-disciplinary clinics in USA, and different strategies for email and event marketing.

Josh Funk is the owner of Rehab 2 Perform, a powerhouse with 9 locations in the US., quickly approaching eight figures. Josh has an insane recruitment funnel with a massive waitlist of physical therapists wanting to work for him.

In this conversation, Rick and Josh discuss topics such as:

  • AI implementation in clinic operations
  • Running a clinic in USA vs. Canada
  • Running multi-disciplinary clinics in USA: Why is there a lack of them?
  • Josh’s recruitment funnel - how he manages to have a long waitlist of PTS interested in working for him
  • #1 mistake in job postings: a signing bonus
  • What do you say when clinicians ask for more money?
  • Josh’s marketing playbook - how he has over 60k+ followers on IG
  • Is email marketing dead?
  • Email newsletter strategy: different content buckets, number of emails/month
  • Doing events using a Normatec trailer: having a TV w/ PowerPoint, forcing intimacy, providing QR codes to interact with email + brand

    • Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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    The Clinic Boss ShowBy Rick Lau

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