With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options.

It could be that once you stop thinking of it as just a social media site but rather a bulked up CRM tool, then you can take advantage of the options it offers.

It’s clear that more business owners and marketers would utilize LinkedIn more if they were aware of all the aspects it has to offer in regards to lead generation, engagement and relationship building, not to mention LinkedIn’s features, tools and applications to assist with publishing and advertising potential.

Viveka von Rosen is the expert when it comes to LinkedIn. Her seminars, webinars and workshops have taught and trained well over 100,000 people on how to best use LinkedIn.

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