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Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compounding investment platform that rewards brands who commit to volume, patience, and strategy.

In this video, Jordan West reveals what separates the brands that crush it on TikTok Shop from the ones that give up too early.

Timestamps

00:00 – Why TikTok Shop is harder (and better) than Facebook Ads

01:30 – What most founders get wrong about TikTok Shop

02:45 – How to seed 500 creators a month (and why volume matters)

04:10 – Why scaling often means going below ROAS

05:20 – Break-even mindset: What month 6 should look like

06:30 – Repurposing TikTok Shop content across all your channels

08:00 – Stop chasing profits: The real value of TikTok Shop

09:40 – How to get expert help (reach out to Jordan or his team)

Key Takeaways

• TikTok Shop is a long-game channel, not a quick-win ad tool
• Success comes from seeding at scale and tolerating low ROI upfront
• The real ROI? Reputation with creators, viral UGC, and repurposable content
• Big brands treat TikTok Shop like a top-of-funnel awareness engine
• Don’t expect profitability on Day 1—aim for momentum by Month 6
• Repurpose everything: TikTok content can fuel ads, PDPs, and more

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