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Running a property management business shares striking similarities with ultra running—both require mental toughness, strategic decision-making, and the ability to persevere through pain points. Mark and Tony explore how coaching provides crucial support in both realms by transferring confidence and accountability when you need it most.

• The transformative power of a nine-word text that helped Mark finish a race after 75 minutes in a medic tent
• How entrepreneurs often quit when things get "60% hard," constantly chasing easier paths instead of pushing through difficulties 
• Why "motion is medicine" but direction is equally crucial—you need both to succeed
• The concept of "borrowing confidence" from coaches when you don't have enough of your own
• How working with someone who's been down your path before accelerates progress and prevents costly mistakes
• The importance of accountability partners who keep you focused on your goals despite distractions
• Why transformational growth happens only when you push through your lowest points
• Real examples of helping others continue their journey after they've mentally quit

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