This episode is about something almost everyone in direct selling feels but very few talk about directly.

The profession stalled because we stopped developing leaders.

For decades, leadership development was the heartbeat of this business.
 Companies didn’t just build volume. They built people. They grew workhorses. They created depth. They had systems that turned a brand-new rep into a builder, and eventually into a leader.

The systems were simple.
 They were clear.
 They were culture driven.

And then everything shifted.

Social media exploded.
 Branding took over.
 Attraction marketing became the obsession.

And almost overnight, the focus moved from developing leaders to promoting personalities.

Today most companies teach posting, selling, attracting.
 Few teach how to lead.
 Few teach how to coach.
 Almost none teach how to duplicate beyond personality.

And that’s the real problem.

When companies stop developing leaders, they start buying them.
They start chasing racehorses instead of building workhorses.

It feels faster in the moment.
 It never lasts.

You cannot import depth.
 You cannot shortcut culture.
 You cannot purchase loyalty.

When development disappears, duplication dies.
 Teams become dependent on the loudest voices instead of shared principles.
 Culture turns reactive.
 Burnout becomes normal.

Personal development builds the person.
 Leadership development multiplies the leader.
 You need both, or neither one works.

The companies that win the next decade will return to this foundation.
 They will rebuild systems that grow people from the inside out.
 They will invest in mentorship, not just marketing.
 They will pair skill training with mindset training.
 They will stop waiting for influencers to save them and start developing their own depth again.

Duplication doesn’t come from followers. It comes from frameworks.

That’s why the real test for every leader and every company is simple:

Are we developing leaders, or just buying them?

And if you’re a six-figure or multiple-six-figure leader who’s serious about building depth, not just volume, I built a place specifically for you.

It’s called ICON Mastermind.
This is where top earners come to level up leadership, rebuild systems, create duplication, and grow in a room where everyone is playing at the same level.

It’s application only, and it’s only for six-figure earners and above.

You can apply at:
 www.iconmastermind.com

If you want to become the kind of leader this profession desperately needs again, that’s the room.