Tell Me Immediately

Why People Actually Unfollow You (and What Makes Them Stay)


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Ever wondered why people hit that “unfollow” button on Instagram? Or what actually keeps them engaged and invested in your content? In this episode of Tell Me Immediately, I break down the surprising (and brutally honest) responses from my Instagram community about what makes them love or leave an account. Spoiler alert: It’s got nothing to do with having perfect skin, a size-four waist, or a laundry-free house.

We dive into:
- The #1 reason people unfollow (and why it’s not personal)
- Why too much perfection is actually hurting your brand
- The overwhelming demand for authenticity, relatability, and humor
- The small, silly things holding you back from showing up as yourself
- How naming your insecurities out loud can skyrocket your connection and engagement

If you've ever overthought what to post, worried about judgment, or wondered if authenticity is just a buzzword—this episode is for you.

Resources & Links:
📖 Don’t Make It Weird: The Entrepreneur's Guide to Being Human on the Internet
📲 Follow me on Instagram: @NoShameSalesGame
🎤 Want to sponsor my in-person retreat in October? Slide into my DMs!

💡 Join Digital Sales Growth Community

Join the Conversation:
What’s your “dandruff moment”? That tiny thing you’re overthinking that’s keeping you from showing up online? Share your thoughts in my DMs or tag me in your stories @NoShameSalesGame.


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Tell Me ImmediatelyBy Colleen Nichols

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