Pickleball isn’t just a sport—it’s a movement. And yes, top players are pulling in 8 figures.

In this episode, Rich sits down with pro pickleballer DJ Young to talk about the meteoric rise of the fastest-growing sport in America—and how players, brands, and entrepreneurs are all cashing in. From big-league contracts and sponsorship deals to custom paddle companies and wild new business ideas (like pickleball on yachts), this one covers it all.

They get into:

• How DJ went from athlete to founder—building a 6-figure paddle brand
• Why top players are making $2M–$3M/year (and how they’re stacking income)
• What most people don’t know about the MLP vs. PPA tour structure
• The massive opportunity in pickleball-themed travel, Airbnbs, and charter experiences
• Why personal brand matters just as much as your ranking

If you’re curious about the future of sports, lifestyle branding, or niche empires—this is your playbook.

Let’s get it.

Connect with DJ on Instagram: @djyoungpb

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