Many contractors might dismiss PR agencies as an unnecessary marketing expense, but Heather Ripley is here to tell you just why that's a huge mistake! CEO of Ripley PR, Heather speaks with Chris and Tall Paul to lay out just what makes PR a great asset for any contractor in the home service industry. From PR being completely separate from marketing to fostering positive media relations, "crisis PR", and some steps you can take right now, Heather brings some insight into PR for contractors that you don't want to miss.