You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last.

When clients come back, it’s never just about the service they booked once. It proves that your marketing, your pricing, your offers, and your delivery are all working together. And when they don’t, that’s the clearest sign something is off. A healthy styling business should see 30–40% of clients rebooking season after season. Anything less, and you’ll always feel like you’re hustling for new clients.

In this episode of The Six Figure Personal Stylist Podcast, I’ll show you why your repeat client rate is your business report card, how to use it to spot gaps, and the habits that quietly tank retention—from over-giving to chasing the wrong buyers.

2:32 – Why rebooking existing clients is easier and more profitable than chasing new ones

5:49 – What your repeat client rate actually reveals about the way your business is designed

9:50 – How to tell if your client experience is strong enough to make people want to return

12:04 – The connection between your marketing, positioning, and retention

15:39 – The trap of trying to sell to everyone instead of the right clients

17:10 – Why “more packages” on your menu doesn’t mean a better business

18:46 – How over-giving in your services drives clients away instead of bringing them back

22:05 – Using your repeat client rate as the ultimate business report card

Mentioned In Why Repeat Client Rates Matter in Your Styling Business

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