Last year, Facebook generated US$131 billion in ad revenue, proving that paid ads work—but they don’t work for everyone.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain chief marketing officer John Franklin to break down why some gym owners struggle with paid ads while others have great success.

The most common ad mistakes gym owners make are not understanding key metrics, underspending and giving up too early.

John also details the common flaws of unsuccessful ad campaigns, including straying from proven offers, using ineffective images and headlines, and targeting too broad of an audience.

Tune in to learn how to avoid critical mistakes and successfully funnel new leads into your gym with digital marketing.

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0:39 - Why do people avoid running ads?

6:26 - Underspending and advertising

11:32 - Do we need to run paid ads?

17:10 - Reasons gym owners say ads don’t work

25:27 - Don’t kneecap your ad campaign