Today’s episode is for the scrappy, heart-on-fire entrepreneur who knows there’s treasure hidden in places no one else dares to look. You see, I grew up learning to spot potential where most saw "junk." From yard sales with my dad to watching my mom transform discarded plants into a blooming garden, I learned that value isn’t about what something looks like—it’s what you make of it.

And guess what? That’s the SAME mindset I use to build my business.

In this solo episode, I take you on a trip down memory lane—back to Kmart garden centers, tiny motorhomes, and our thousand-square-foot family home—to share the unexpected ways my childhood shaped how I show up as a CEO. I talk about what it means to “sift through the dirt” and why being willing to do what others won’t is the ultimate business edge.

We cover:

• The unexpected connection between thrifting and scaling
• Why you need to embrace imperfect, slow growth
• My 3-part content plan that gets me results (and it's NOT glamorous!)
• How to treat your “weeds” like potential blooms

This episode isn’t just about nostalgia—it’s about real business strategy rooted in grit, consistency, and seeing what others overlook. So whether you're bootstrapping or bossing up, know this: the gold is in the dirt... you just have to be willing to dig.

Click play to hear all of this and:

[00:00] Why You Must See Opportunity Where Others Don’t

[02:52] The Dirt Kmart Tried to Throw Away

[05:39] The Business Lesson in Cultivating What Others Discard

[08:12] Why Posting Daily is ‘Digging in the Dirt’

[10:47] The Secret to Standing Out? Doing What Others Won’t

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For full show notes, visit jasminestar.com/podcast/episode572