Short form video is no longer just a trend—it’s a powerful tool for real estate agents and property managers to build trust, connect with their audience, and grow their personal brand. 

In this episode of The Property Management Podcast, we’re diving into how platforms like Instagram Reels, TikTok, and YouTube Shorts can transform your visibility online.

Whether you’re new to video or looking to level up your content game, this episode is packed with practical tips on what to post, how to stay consistent, and why authenticity matters more than perfection. Plus, you’ll hear the inspiring story of one agent who saw a massive boost in engagement just by showing up on video.

The host explores the game-changing impact of personal branding through short-form video content for real estate professionals. With platforms like Instagram Reels, TikTok, and YouTube Shorts leading the way, the episode unpacks how these tools can elevate your online presence and build real engagement.

Listeners will learn the importance of consistency, authenticity, and value-driven content. Actionable strategies include posting regularly, sharing your expertise, letting your personality shine through, using trending sounds and hashtags, and ending each video with a clear call to action.

A success story of a real estate agent who significantly boosted her engagement by embracing short-form video reinforces the episode's key takeaway: building trust online starts with being visible, relatable, and real.

“When you show up consistently on video, your audience gets to see your face, hear your voice, and connect with your personality. You’re not just some name on a business card or in an email signature; you’re a real, relatable person, and that builds trust.” - Kylie Walker

We explore:

• Importance of personal branding for real estate agents and property managers
• Utilization of short-form video content on platforms like Instagram Reels, TikTok, and YouTube Shorts
• The trend of engaging audiences with quick, consumable video content
• Establishing genuine connections with audiences through video
• The significance of trust in the real estate industry
• Strategies for effective personal branding using video content
• The role of consistency in posting video content
• Sharing expertise and valuable insights to enhance credibility
• Showcasing personality and authenticity in videos
• Encouragement for listeners to create and share their own short-form videos

Done for You Services:

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum