TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creation of a baseline test for taste and smell that could open the door to more comprehensive health care.

Want to help shape TED’s shows going forward? Fill out our survey!

Become a TED Member today at ted.com/join

Learn more about TED Next at ted.com/futureyou

Hosted on Acast. See acast.com/privacy for more information.