Greg is an expert in pastured pigs and poultry and on-farm USDA inspected processing plants and testified at House Judiciary in June on Meat Regulatory Reform and Antitrust.  He sheds light on the fragile supply chain in the pork industry, a topic that has gained significant attention during the COVID-19 pandemic. Greg, a prominent figure in the agricultural sector, shares his firsthand experience dealing with the challenges and economic impact of industrialized farming on rural America. As a large-scale pasture poultry producer and member of the national advisory panel for meat and poultry inspection, Greg advocates for independent small businesses in agriculture and delves into the obstacles faced by small meat producers in obtaining USDA inspection and market access. He emphasizes the benefits of supporting local farmers, the importance of regenerative agriculture, and the pressing need for antitrust enforcement in the meat industry. Greg's insight and expertise provide valuable insights into the current state of the food supply chain and its implications for consumers, animal welfare, the environment, and rural communities. 

Timestamps: 00:00 Trailer and introduction. 02:22 Greg Gunthorpe: farmer and processing plant owner. 05:21 Concerns about Primex and industrial meat production. 08:42 Limited direct-to-consumer; need larger market. Limited sales, high prices. Opportunity to scale regenerative agriculture. 12:54 Truthful labels needed for fair competition. Regulatory reform necessary for small producers. 16:18 Ranches struggle, beef consumption declines. 18:01 Pork industry pays for misleading advertising. 23:12 Few independent commodity hog farmers remain due to COVID-19. 27:45 Packard Stockyards Act, USDA, concentration issues. 30:26 Lack of independence hinders innovation in industries. 32:37 Capitalism, psychology, oligopolies, monopolies, regional market concentration, opportunities, choices, independence. 37:27 Rise in niche pork producers, direct sales. Busy farm life, labor challenges, value-added products. 41:26 African swine fever threatens global pork supply. 45:22 Poor production, risky ingredients, and food safety. 48:08 Getting market access for USDA-inspected meat is difficult, so look for specific certifications or know your farmer to find quality pork. 53:19 Chef Rick Bayless uses our products at O'Hare Airport and Disney restaurants. Seek out chefs supporting farmers and regeneration. 54:31 Frontera: Successful Mexican restaurant chain with renowned chef.

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