"Bro, how much you bench?"

How seriously would you take someone who judged your fitness based on just your bench press? Well, the gym owner's equivalent is membership numbers, and more is not always better.

Don't believe it?

Here's Chris Cooper on why more members won't make you rich—and what you should do instead to increase your net owner benefit by $40,000 per year.

Get the guide: "How to Make $100,000 Per Year With 150 Clients."

Links:

Forever Fierce
Driven Nutrition
Gym Owners United

Timeline:

00:28 – “How much you bench?”

3:37 – Origins of the “more is better” model.

9:47 – The exception, not the rule.

12:20 – Why you don’t want more members.

14:56 – The metrics you should think about instead.

16:35 – How to make more money with fewer clients.

18:42 – Where to start.