Why the Most Successful Startups Think Like Brands (and How You Can Too)

Lauren Perkins, a globally recognized entrepreneur, brand strategist, and author of "Think Like a Brand, Act Like a Startup," joins us to share her invaluable insights on bridging the gap between corporate stability and startup agility. As someone who has built successful ventures and led Microsoft’s startup portfolio to new heights, Lauren offers a wealth of knowledge on how to navigate the challenging startup landscape.

In this episode, Lauren delves into the mindset shifts necessary for startup success, highlighting the importance of leveraging corporate resources while maintaining an agile, entrepreneurial approach. She also shares candid stories from her own journey, including the challenges of leading large-scale innovation projects and the lessons learned from her time at Microsoft and FlyFit.

Lauren offers practical advice on building resilience as a founder, emphasizing the critical role of health, relationships, and personal stability in driving long-term success. Whether you're a startup founder, a corporate leader, or someone looking to innovate within a large organization, this episode provides actionable strategies to help you thrive.

This conversation is a must-listen for anyone looking to blend the best of both worlds—corporate and startup—and create lasting impact in their business endeavors.

This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nz

Grab your copy of Lauren’s book here - https://laurenperkins.io

Learn more about Lauren here - https://laurenperkins.io/my-story

Connect with Lauren here - https://www.linkedin.com/in/laurenperkinscmo/

View Lauren’s profile on Inc. Magazine here - https://www.inc.com/author/lauren-perkins


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James Laughlin is a High-Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.

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