She has all the money she could ever need, a gorgeous partner and a divine little girl, her brand is one of the biggest in the world... so why pose for Playboy?

Today we find out what the deal with the iconic magazine could be doing for brand Kylie or whether this is more about keeping it in the family.

CREDITS

Host/Producer: Claire Murphy

Executive Producer: Elle Beattie

Audio Producer: Ian Camilleri

Thanks to our special guests Editor of Forbes Vices Section Susannah Breslin and Celebrity Branding Authority, New York Times Bestselling Author and Financial Times Columnist Jeetendr Sehdev

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