You wouldn't go to the doctor and expect to have to choose your own medication and dosage, right? So why are you leaving the same decision in the hands of your fitness clients?

Goal reviews are a key element of the prescriptive model of sales, but they're about more than selling. It's your responsibility as a professional coach to check in with your clients, find out what their goals are, and tell them exactly what they need to do to reach them—regardless of whether that means an upsell or not.

Two-Brain gyms do goal reviews with their clients three times per year. Here's what they look like and why they're critical for success—for both your clients and your business.

Links:

Gym Owners United

Timeline:

00:14 – The prescriptive model. 

4:18 – A client’s first 90 days. 

5:05 – The first goal review. 

6:57 – It’s not about upselling; it’s about providing the solution. 

8:01 – The Two-Brain goal-review process.

9:23 – The power of celebrating your clients.