Consumer trust is at a nine-year low, and generic coaching isn't cutting it anymore. In this episode, I'm breaking down the three critical reasons why building your signature coaching framework isn't optional---it's the difference between thriving and barely surviving as a coach.

You'll discover:

• How the trust recession is impacting your discovery calls
• Why specificity beats generic messaging every time
• And how to escape the vanilla coach trap that's keeping you invisible.

I'm sharing eye-opening statistics (only 42% of consumers trust online reviews in 2025, down from 79% in 2020) and revealing why proof of results matters more than ever.

Plus, hear how Framework Builder Lab can help you create your unique process in just eight weeks, with my special bonus: personalized video feedback on your completed framework for the first 25 students who join: https://amanda-walker.com/lab/

If you've been wondering why what used to work isn't working anymore, this episode will show you exactly what to do next.