In this episode of Take-Away with Sam Oches, Sam talks with Sam Fonseca, the chief operating officer of Roll ‘Em Up Taquitos, a Southern California franchise that’s expanded to 14 locations since 2019, carving a niche in the industry by basing its menu around the taquito. Sam joined the podcast to talk about how the corporate team is building a buzz and loyal customer base from scratch, and how he’s helping to design the infrastructure for quick franchise growth — using sports teams as a reference point.

In this conversation, you’ll find out why:

• How you present your product in your marketing determines the customer’s need state
• There is a hole in the market for a pizza and wings alternative
• A restaurant’s corporate infrastructure is not so different from a sports team
• A great team requires great players who are passionate about winning 
• If you’re looking for healthy franchise growth, choose experienced operators

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.