Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.

Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.

Related videos:

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:   

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💸 How to Run Advantage+ Shopping Campaigns for Success:   

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🔥 Measure Your Campaign Success Beyond ROAS:   

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💰 Why Meta Ads Is Critical for Increasing Google Ads Success:   

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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