You know that sinking feeling when your client comes back having done literally nothing you coached them on? They said they wanted transformation, even paid for it, but somehow, between your session and their life, everything falls apart.

The brutal truth: 90% of coaches are only speaking to 10% of their client's brain, while the unconscious mind quietly sabotages every strategy you give them.

In this episode, I'm revealing the four critical mistakes that kill your coaching results and the ONE thing that changes everything. Spoiler alert: Stop coaching the goal and start coaching the resistance.

Plus: I'm sharing details about my exclusive workshop "Why Your Coaching Isn't Selling" on July 29th, and how new Best Damn Coach members get 60 days of Voxer support to practice these techniques with real-time guidance.

Ready to stop watching clients stay stuck? This episode will transform how you approach every coaching session.